PRESS RELEASE
Contact: Neilson/Clyne
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

AUDIO-TECHNICA SHOWS NEW COST-EFFECTIVE 
ATH-M20 PROFESSIONAL MONITOR HEADPHONES

NAMM WINTER SESSION, ANAHEIM, CA, January 15, 2004 — Audio-Technica is displaying the new ATH-M20 Professional Monitor Headphones at this Winter NAMM Show. Following in the tradition of the critically acclaimed ATH-M30 and ATH-M40 Professional Monitor Headphones, the new ATH-M20 headphones utilize a closed-back design, feature a rich bass response with an extended high end, and are available at an extremely affordable price point.  

Employing the company’s latest transducer technology, the ATH-M20 dynamic stereo headphones offer the highest level of sonic accuracy in a design engineered to provide maximum comfort for hours of listening. 

A perfect choice for project studio engineers, home recordists, electronic music labs, and recording musicians, the ATH-M20 headphones feature a low profile, closed-back design providing exceptional clarity and superior isolation in high-volume listening situations. The headphones utilize 40 mm drivers, each with a neodymium magnet structure, and have a frequency response of 30 – 20,000 Hz. 

The ATH-M20’s also have a lightweight, adjustable cushioned headband to provide maximum listening comfort. In addition, they feature a gold-plated stereo 1/8" (3.5 mm) connector with strain relief and snap-on 1/4" (6.3 mm) adapter, as well as a sturdy, ultra-flexible 10' (3.0 m) coiled cable with single-side exit (left side).

The ATH-M20 headphones are currently available with an MSRP of $69.00.

Photo File: ATHM20.JPG

...ends 201 words

Celebrating over 40 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.

—For more information on the complete range of Audio-Technica products, contact 
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. 
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com

—For further information regarding product availability and pricing in Europe, please contact Denise Turner, marketing, Audio-Technica Ltd., Old Lane, Leeds LS11 8AG England. 
Tel: +44 (0) 113 277 1441, Fax: +44 (0) 113 270 4836

Audio-Technica is exhibiting at Booth #6740 during the 2004 NAMM Winter Session in 
Anaheim, CA.