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                      AUDIO-TECHNICA’S NEW MIDNIGHT 
                      BLUES MICROPHONES 
                      PROVIDE LOUD AND CLEAR PERFORMANCE
                    — A-T’s new Midnight Blues mics provide high-output, 
                      pristine sound for solo and group vocals, standout clarity 
                      for instruments, low handling noise and “pop” 
                      protection, plus 
                      durable all-metal construction for trouble-free performance 
                      night after night, year after year —
                     
                      NAMM WINTER SESSION, ANAHEIM, CA, January 15, 2004 
                      — Audio-Technica introduces its next generation of 
                      cost-effective Midnight Blues microphones, based on the 
                      critically acclaimed original series, beloved by musicians 
                      and engineers alike. When developing the new Midnight Blues 
                      mics, A-T’s Research and Design team set out to create 
                      a new standard in affordable vocal and instrument microphones. 
                      The result is a series of four new mics that feature a high-output 
                      design with low handling noise due to A-T’s special 
                      anti-shock engineering. In addition, for dependable and 
                      exemplary performance, each Midnight Blues model offers 
                      rugged all-metal construction and is specially tuned so 
                      that vocals and instruments cut through the mix loud and 
                      clear.
                    The new Midnight Blues line is comprised of 
                      four models: the MB1k Unidirectional Dynamic Vocal Microphone; 
                      MB2k Unidirectional Dynamic Instrument Microphone; MB3k 
                      Unidirectional Dynamic Vocal Microphone; and MB4k Cardioid 
                      Condenser Microphone. The MB2k, MB3k, and MB4k are enhanced 
                      with a comfortable, velvety soft-touch finish for a secure 
                      grip and low mechanical noise, plus a protective pouch to 
                      store or transport the mic when not in use. All models are 
                      available with an optional (15') XLRM cable. 
                    The MB1k Unidirectional Dynamic Vocal Microphone 
                      is a great introductory performance mic designed for use 
                      as a lead, backup, or choral vocal microphone. It features 
                      Audio-Technica’s Hi-ENERGY® neodymium magnet structure 
                      for maximum output and fast transient response, Magna-Lock™ 
                      switch design for silent on-off operation, as well as corrosion-resistant 
                      gold-plated XLRM connectors. The MB1k also includes the 
                      AT8470 Quiet-Flex™ stand clamp and 5/8"-27 to 
                      3/8"-16 threaded adapter.
                    The MB2k Unidirectional Dynamic Instrument 
                      Microphone is a cost-effective introductory mic designed 
                      to capture amplified and acoustic instruments. The MB2k 
                      has a tailored frequency response for optimal instrument 
                      reproduction, Hi-ENERGY neodymium magnet structure, noise-reducing 
                      soft-touch finish, Magna-Lock switch, as well as gold-plated 
                      XLRM connectors. The MB2k also includes the AT8470 Quiet-Flex 
                      stand clamp.
                    The MB3k Unidirectional Dynamic Vocal Microphone 
                      has an extended frequency response specifically developed 
                      to capture lead, backup, and choral vocals. Its Hi-ENERGY 
                      neodymium magnet structure provides improved output and 
                      extremely fast transient response. Add to that A-T’s 
                      Magna-Lock silent switch, pleasing soft-touch finish, gold-plated 
                      XLRM connectors, along with an AT8470 Quiet-Flex stand clamp, 
                      and the MB3k is certain to satisfy the discriminating vocalist 
                      or live sound engineer. 
                    At the top of the Midnight Blues line, the 
                      MB4k Cardioid Condenser Microphone is an exceptional introductory 
                      studio-quality microphone. Featuring a condenser design, 
                      the MB4k is perfectly at home in the project or home-recording 
                      environment. It has an extended frequency response for smooth, 
                      natural sound quality, soft-touch finish, on/off switch, 
                      gold-plated XLRM connectors, plus battery/phantom operation 
                      for maximum versatility. In addition, the MB4k comes with 
                      an AT8405a stand clamp, battery, and 5/8"-27 to 3/8"-16 
                      threaded adaptor. 
                    All models in the new Midnight Blues line 
                      are confidently backed by Audio-Technica’s exclusive 
                      five-year warranty.
                    The Midnight Blues series of microphones is 
                      available February 2004 with MSRPs as follows:
                      
                      MB1k — $49
                      MB1k/c — $59 with cable
                      MB2k — $69
                      MB2k/c — $79 with cable
                      MB3k — $69
                      MB3k/c — $79 with cable
                      MB4k — $129
                      MB4k/c — $139 with cable
                    
                    Photo Files: MIDNIGHTBLUES1.JPG, 
                      MIDNIGHTBLUES2.JPG, MIDNIGHTBLUES3.JPG
                     
                      ...ends 495 words
                    Celebrating over 40 years of audio excellence 
                      worldwide, Audio-Technica is a leading innovator in transducer 
                      technology, renowned for the design and manufacture of microphones, 
                      wireless microphones, headphones, mixers, and electronics 
                      for the audio industry.
                    —For more information on the complete range of Audio-Technica 
                      products, contact 
                      Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce 
                      Drive, Stow, OH 44224. 
                      Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com
                    —For further information regarding product availability 
                      and pricing in Europe, please contact Denise Turner, marketing, 
                      Audio-Technica Ltd., Old Lane, Leeds LS11 8AG England. 
                      Tel: +44 (0) 113 277 1441, Fax: +44 (0) 113 270 4836