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        FOR IMMEDIATE RELEASE
          
        
        
          GENELEC HOME THEATER SOUND SYSTEMS 
          ANNOUNCES NEW MANUFACTURER’S REP APPOINTMENT
        
          NATICK, MA, April 19, 2005 — Genelec Inc., U.S. distributor of 
          Genelec Home Theater Sound Systems, has added Power Marketing and Sales 
          of Milford, New Hampshire to its growing family of manufacturer’s 
          representatives. Karen Richardson, Genelec National Sales Manager, made 
          the announcement, remarking, “Genelec has developed a plan for 
          providing our dealers and end users with a level of service and support 
          that echoes the superior quality of our products. Appointing the Power 
          Marketing and Sales rep firm, an established leader in their field, 
          is our next step in implementing this plan.”
        Power Marketing and Sales will take over the New England 
          territory. The addition of a new, dedicated home theater rep in the 
          Northeast underscores Genelec’s commitment to meeting the rising 
          market demand with a network of experienced, reliable representatives.
        Karen Richardson comments, “We select extremely 
          qualified manufacturer’s reps that can assist us in not only increasing 
          brand visibility and market penetration, but also build lasting relationships 
          by extending our collaborations with high-end custom install dealers.” 
          Richardson continues, “Lori French of Power Marketing and Sales 
          has a number of key ideologies in common with Genelec. In addition to 
          staying abreast of technological trends, Power Marketing and Sales exhibits 
          uncompromising business standards and agrees that a personal, tailored 
          approach is crucial to fulfilling the precise needs of each application. 
          We’re looking forward to immense success and continuing growth 
          as a result of this new partnership.”
        
          ...ends 229 words
        
        Genelec, the pioneer in Active Monitoring technology, 
          is celebrating over 25 years of designing and manufacturing active loudspeakers 
          for true and accurate sound reproduction. Genelec is credited with promoting 
          the concept of active transducer technology, which many manufacturers 
          are just now incorporating into their products. Since its inception 
          in 1978, Genelec has concentrated its efforts and resources into creating 
          active monitors with unparalleled sonic integrity. The result is an 
          active Home Theater speaker system that has earned global acclaim for 
          its accurate imaging, extremely high acoustic output from a very small 
          enclosure, and true high-fidelity with low distortion and deep, rich 
          bass.
        Other company and product names may be trademarks of the 
          respective companies
          with which they are associated.
        —For more information on the complete range of Genelec Home Theater 
          Sound Systems, please contact: Genelec Inc., 7 Tech Circle, Natick, 
          MA 01760. Tel: (508) 652-0900; 
          Fax: (508) 652-0909; Web: www.genelecusa.com.